Steve Jobs, Apple founder, once said “ people don't know what they want until you show it to them,” he said. In other words, consumers cannot actually evaluate something intangible they have no experience with.
Perhaps that applies to the still largely intangible metaverse as well.
A survey conducted of 2,000 U.K. adults by Opinium on behalf of Studio Graphene found 89 percent of those polled had either never heard of Web3, while 84 percent had never heard about the metaverse, or feel it is boring or over-hyped.
That should not come as any surprise. The full vision of a persistent, three-dimensional environment that supports real-time communication, commerce and interaction is at least a decade away.
What gamers and some others might experience only hints at the future, which will feature much more realism than presently is possible. Other surveys show similar results. About six percent of U.S. respondents polled separately by Opinium reported they had “engaged with the metaverse before.” About 18 percent of respondents said they “know a lot about it.” About 29 percent “have never heard about it before today.”
Leaving aside the issue that gamer experience today hints at a future metaverse, but is not yet fully formed, most consumers have not had even that limited amount of experience with what might be called “pre-metaverse” experiences.
No comments:
Post a Comment