Advertising fraud is a significant problem for firms that use digital advertising venues, representing an estimated $65 billion in losses in 2021, for example. In 2023, ad fraud losses are expected to climb as high as $100 billion. Some believe fraud losses could be even higher.
So it is not too surprising that lots of firms make a living with the promise of reducing such fraud. Add Telefonica to that list of firms promising methods of reducing ad fraud, using tools such as blockchain.
From the standpoint of firms paying for digital advertising, the actual mechanisms likely do not matter too much. The losses are from inability to reach the targeted potential customers they seek.
Blockchain is not so much a form of artificial intelligence as it is a complement to AI-mediated ad operations, improving chain of custody, for example.
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